A pharmacy (due to increased competition from a neighboring supermarket)has now added an exclusive line of cosmetics,and has expanded its line of greeting cards and gift wrapping items.This strategy illustrates ________.

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Scrambled merchandising refers to a retail strategy where a store adds new product lines to diversify its offerings and attract new customers. The pharmacy's addition of cosmetics and expanded line of greeting cards and gift wrapping items is an example of scrambled merchandising, as they are branching out from their core offering of pharmaceutical products. The wheel of retailing refers to the idea that retailers gradually add services and amenities as they mature, while the retail life cycle refers to the stages of a product's life from introduction to decline. Rationalized retailing refers to a strategy of reducing product lines to focus on the best-selling items.

A Pharmacy (Due to Increased Competition from a Neighboring Supermarket)has