The retail life cycle stage corresponding to an innovative retailer's first becoming vulnerable to a new retailer with a lower cost structure is ________.
A) maturity
B) decline
C) accelerated development
D) innovation

Question

Quizplus · Accepted Answer

The maturity stage of the retail life cycle is when an innovative retailer first becomes vulnerable to new competitors, particularly those offering similar products or services at lower costs. This vulnerability arises because the market is fully developed, growth slows, and competition becomes more intense, leading to price wars and decreased margins.

The Retail Life Cycle Stage Corresponding to an Innovative Retailer's