Department stores have increasingly used designer boutiques to highlight specific designers to small market segments.This strategy most closely resembles that of which retail institution?

Question

Quizplus · Accepted Answer

Specialty stores typically focus on one specific category or group of products, such as designer clothing or electronics. By highlighting specific designers to small market segments through designer boutiques, department stores are using a similar strategy. Superstores, full-line discount stores, and variety stores typically offer a wide range of products at lower prices and do not focus on a specific designer or market segment.

Department Stores Have Increasingly Used Designer Boutiques to Highlight Specific