Which retail institution is an example of vertical integration?
A) membership club
B) off-price chain
C) factory outlet
D) warehouse store

Question

Quizplus · Accepted Answer

Factory outlet is an example of vertical integration as they are owned and operated by the manufacturer of the goods they sell, providing a direct link between production and retail. This allows for better control over the supply chain and pricing of the products. Membership clubs, off-price chains, and warehouse stores may use vertical integration in certain aspects of their business, but it is not a defining characteristic of their model.

Which Retail Institution Is an Example of Vertical Integration