The box (limited-line)store illustrates the first stage of the wheel of retailing.

Name: The box (limited-line)store illustrates the first stage of the wheel of retailing.
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The limited-line store, also known as the box store, is an example of the first stage of the wheel of retailing theory, which suggests that retailers tend to start as low-price, low-margin establishments and gradually move up-market as they become more established.

The Box (Limited-Line)store Illustrates the First Stage of the Wheel