Direct marketers are typically divided into two broad categories: ________ and ________.
A) single channel; dual channel
B) static; interactive
C) mail; phone
D) general; specialty

Question

Quizplus · Accepted Answer

Direct marketers are typically divided into general marketers, who target a broad audience, and specialty marketers, who focus on a specific niche or market segment.

Direct Marketers Are Typically Divided into Two Broad Categories: ________