A direct marketer can reduce its catalog costs to selected target markets by using specialogs and selective bindings.

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Specialogs are smaller, specialized catalogs that focus on specific products or categories, allowing direct marketers to target certain segments of their customer base. Selective bindings involve only binding together the sections of the catalog that are relevant to the specific customer, further reducing printing and mailing costs. By using these tactics, a direct marketer can reduce catalog costs while still effectively targeting their desired audience.

A Direct Marketer Can Reduce Its Catalog Costs to Selected