A membership club has a differentiated marketing approach: final consumers and organizational consumers.

Name: A membership club has a differentiated marketing approach: final consumers and organizational consumers.
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Question

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The membership club has two different target markets: final consumers (individuals) and organizational consumers (businesses or institutions). They would use a differentiated marketing approach to cater to the different needs and preferences of these two groups.

A Membership Club Has a Differentiated Marketing Approach: Final Consumers