Consumers with high levels of satisfactory experience with a given brand or store may change their behavior from extended decision making in early purchases to routine decision making in subsequent purchases.

Question

Quizplus · Accepted Answer

This statement is true. Consumers who have had a satisfactory experience with a brand or store are more likely to engage in routine decision making for subsequent purchases rather than engaging in extended decision making. This is because they have already established a positive relationship with the brand or store and are familiar with its products and services.

Consumers with High Levels of Satisfactory Experience with a Given