The semantic differential technique uses ________.
A) demographic data
B) nominal scales
C) ratio scales
D) bipolar adjective scales

Question

Quizplus · Accepted Answer

The semantic differential technique uses bipolar adjective scales, where respondents are asked to rate an object or entity on a set of opposing adjectives (e.g. good-bad, happy-sad, etc.). This technique is used to measure attitudes or perceptions of individuals towards a particular topic, product or concept. Demographic data, nominal scales, and ratio scales are not typically used in this technique.

The Semantic Differential Technique Uses ________