A hotel chain found the following profile to exist for its guests: average stay is 2.7 nights,55 percent had a car with them,8 percent watched a pay-per-view television program,and 15 percent purchased a snack item from the in-room refrigerator.Which form of marketing research was the retailer utilizing?
A) a retail information system
B) an experiment
C) simulation
D) observation

Question

Quizplus · Accepted Answer

The hotel chain was utilizing a retail information system, which collects and analyzes data on customer behaviors and characteristics to inform marketing decisions.

A Hotel Chain Found the Following Profile to Exist for Its