A retailer plans to study store loyalty among a group of respondents that live within normal driving time of its store.The retailer seeks to terminate the data collection process in the early stage of data collection if the store-loyal group of customers approximates 30 percent of respondents.Which survey technique should the retailer utilize?
A) mail survey
B) telephone survey
C) simulation
D) observation

Question

Quizplus · Accepted Answer

A telephone survey would be the best choice for quickly terminating the data collection process. With a telephone survey, the retailer can reach a large number of respondents quickly and obtain immediate results. If the store-loyal group of customers approximates 30 percent of respondents early in the data collection process, the retailer can terminate the survey and start analyzing the results. In contrast, a mail survey can take several weeks to get responses, and observation and simulation may not be as effective in determining store loyalty among respondents.

A Retailer Plans to Study Store Loyalty Among a Group