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In Reilly's Law of Retail Gravitation,the Point of Indifference Is

Question 25

Multiple Choice

In Reilly's law of retail gravitation,the point of indifference is the ________.


A) customer's perceived similarity between two competing retailers
B) geographic breaking point area at which shoppers are indifferent to shopping at either of two cities
C) limit of a city's trading area in estimated driving time
D) limit of a city's primary trading area in driving distance

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