A retailer with three retail stores located within a 10-mile radius wishes to advertise in a county-based daily newspaper which covers a very large geographic area.The retailer should ________.
A) use small ads to minimize waste
B) use horizontal cooperative advertising to reduce waste
C) use a regional edition to minimize waste
D) seek to reduce the trading-area overlap to minimize waste with this medium

Question

Quizplus · Accepted Answer

Using a regional edition of the newspaper would allow the retailer to target the specific area where their stores are located and minimize waste by not advertising in areas where their target audience is unlikely to see the ad.

A Retailer with Three Retail Stores Located Within a 10-Mile