The most important trading area to a retailer is the ________.
A) primary trading area
B) secondary trading area
C) fringe trading area
D) parasite area overlap

Question

Quizplus · Accepted Answer

The primary trading area is the most important trading area to a retailer as it is the geographic area where the retailer generates the majority of their sales and where they have the highest market share. The secondary trading area and fringe trading area are also important, but not as crucial as the primary trading area. The parasite area overlap is not a commonly used term in retail and is not a relevant choice.

The Most Important Trading Area to a Retailer Is the ________