Store location is generally considered the least flexible element in a retailer's strategy mix.

Question

Quizplus · Accepted Answer

Store location is generally considered the least flexible element in a retailer's strategy mix because it often involves long-term leases or purchases of physical real estate, which can be difficult and costly to change. Other elements of a retailer's strategy mix, such as merchandise selection, pricing, and promotional activities, are generally more flexible and can be adjusted more easily in response to changes in consumer preferences or market conditions.

Store Location Is Generally Considered the Least Flexible Element in a Retailer's