An isolated store location is most suitable to a retailer that ________.
A) is a parasite
B) is a category killer
C) requires affinities
D) uses a multiple segmentation strategy

Question

Quizplus · Accepted Answer

An isolated store location is most suitable to a category killer retailer, which is a store that specializes in one particular category and offers a deep selection of products at low prices. They do not rely on foot traffic generated by other stores nearby and can attract customers through their unique product offerings and competitive pricing.

An Isolated Store Location Is Most Suitable to a Retailer