The addition of retail stores to a shopping center increases the trading area for each store.This indicates that ________.
A) trading-area overlap exists between the old and new retailers
B) the retail area is saturated
C) the new stores are parasites
D) store affinities exist between the new and existing stores

Question

Quizplus · Accepted Answer

The addition of retail stores to a shopping center indicates that store affinities exist between the new and existing stores, meaning that there is a natural customer base or overlap in target audience, resulting in increased trading area for all stores. A) is incorrect because trading-area overlap is not necessarily a negative thing. B) is incorrect because the addition of new stores suggests there is still room for growth in the retail area. C) is incorrect because the term "parasites" is not applicable in a business context.

The Addition of Retail Stores to a Shopping Center Increases