Increased competition for shelf space among manufacturer,dealer,and generic brands is commonly referred to as ________.

Question

Quizplus · Accepted Answer

The battle of the brands refers to the increased competition among manufacturer, dealer, and generic brands for shelf space. Option A refers to a different concept of collaboration between different players in the distribution channel. Option C refers to a situation where there is a conflict or disagreement between channel partners. Option D refers to payments made by manufacturers to retailers to secure shelf space.

Increased Competition for Shelf Space Among Manufacturer,dealer,and Generic Brands Is