Price competition by retailers is most intense in which product life cycle stage?
A) introduction
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

In the maturity stage, products have already gained market acceptance and there is high competition among retailers to attract customers. As a result, retailers may engage in price competition to differentiate themselves and attract price-sensitive buyers.

Price Competition by Retailers Is Most Intense in Which Product