A retailer believing in the vertical trend theory would sell a distinctive fashion to which target market when the design first appears?

Question

Quizplus · Accepted Answer

The vertical trend theory suggests that new and innovative designs first appear among the elite upper class before trickling down to the masses. Therefore, a retailer who believes in this theory would sell distinctive fashion to the upper social class as they are the trendsetters who have the purchasing power to adopt new and unique designs.

A Retailer Believing in the Vertical Trend Theory Would Sell