Which retail assortment strategy is used by a specialty store?
A) narrow and deep
B) narrow and shallow
C) wide and shallow
D) wide and deep

Question

Quizplus · Accepted Answer

Specialty stores typically focus on a particular product category or niche, and therefore use a narrow and deep assortment strategy. This means they offer a limited range of products within their niche, but offer a large variety within that range. This allows them to be the go-to destination for customers seeking a specific type of product or experience.

Which Retail Assortment Strategy Is Used by a Specialty Store