A retailer has the greatest control over the pricing,image,and promotion of ________ brands.
A) private (dealer)
B) generic
C) national
D) manufacturer

Question

Quizplus · Accepted Answer

Private (dealer) brands, also known as store brands or house brands, are owned and marketed by the retailer themselves. This gives the retailer the greatest control over pricing, image, and promotion since they are the ones responsible for developing and selling the brand. On the other hand, national brands are owned and marketed by the manufacturer, and generic brands are unbranded or minimally labeled products that are typically sold at lower prices. The retailer has less control over the pricing, image, and promotion of these brands since they are not the ones directly responsible for them.

A Retailer Has the Greatest Control Over the Pricing,image,and Promotion