Which source of merchandise utilizes vertical integration by a retailer?
A) company-owned
B) outside, new supplier
C) outside, regularly used supplier
D) cooperative-buying arrangement

Question

Quizplus · Accepted Answer

Company-owned merchandise utilizes vertical integration by a retailer, as the retailer owns and controls the entire supply chain from production to distribution.

Which Source of Merchandise Utilizes Vertical Integration by a Retailer