A manufacturer with low channel power may be able to get retailers to stock his or her goods through a ________.
A) uniform contract
B) negotiated contract
C) dated purchase
D) consignment purchase

Question

Quizplus · Accepted Answer

A consignment purchase is when the manufacturer provides the merchandise to the retailer, but ownership of the goods remains with the manufacturer until they are sold. This can be an effective way for a manufacturer with low channel power to get retailers to stock their goods, as the retailer takes on less risk by not having to pay for the merchandise up front.

A Manufacturer with Low Channel Power May Be Able to Get