A retailer that seeks to alter prices to reflect fluctuations in costs or consumer demand should practice ________.

Question

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Variable pricing allows a retailer to adjust prices based on changes in costs or consumer demand. This enables the retailer to remain competitive and maximize profits. Customary pricing involves setting prices based on long-standing practices or traditions, while a one-price policy entails offering the same price to all customers. Price lining involves setting different price points for different levels of quality or features.

A Retailer That Seeks to Alter Prices to Reflect Fluctuations