The key difference between bait-and-switch advertising and "trading the customer up" to a more expensive substitute is that in "trading the customer up," the advertised low-price good ________.
A) is sold below cost
B) is available for sale at the advertised price
C) is disparaged
D) must be specially ordered

Question

Quizplus · Accepted Answer

"Trading the customer up" involves offering a low-priced item and then suggesting a higher-priced alternative. However, the low-priced item is still available for sale at the advertised price, whereas in bait-and-switch advertising, the low-priced item is not actually available or is of inferior quality. Therefore, in "trading the customer up," the advertised low-price good is still available for sale at the advertised price.

The Key Difference Between Bait-And-Switch Advertising and "Trading the Customer