A market penetration strategy should be used when consumer price elasticity of demand is ________.
A) negative
B) inelastic
C) elastic
D) unitary

Name: A market penetration strategy should be used when consumer price elasticity of demand is ________. A) negative B) inelastic C) elastic D) unitary
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Question

Quizplus · Accepted Answer

A market penetration strategy is effective when demand is elastic because lowering prices will lead to a proportionally larger increase in quantity demanded, maximizing revenue and market share.

A Market Penetration Strategy Should Be Used When Consumer Price