The way in which a retailer is perceived by consumers and others is its ________.
A) store perception
B) aesthetics
C) image
D) atmosphere

Question

Quizplus · Accepted Answer

Image refers to the overall perception and reputation of a retailer among its customers and the public. A retailer's image is influenced by factors such as its branding, advertising, customer service, product offerings, and pricing. The other choices (A, B, D) are all components of a retailer's image, but do not fully capture its overall perception.

The Way in Which a Retailer Is Perceived by Consumers