Common storefronts and similar customer service strategies are used by franchisors and retail chains to ________.
A) reduce start-up costs
B) maintain a consistent image across all units
C) increase bargaining power with vendors
D) enable centralized advertising

Question

Quizplus · Accepted Answer

Franchisors and retail chains use common storefronts and customer service strategies to maintain a consistent image across all units. This helps in creating a standard level of service and quality for customers, which in turn strengthens the brand and increases customer loyalty.

Common Storefronts and Similar Customer Service Strategies Are Used by Franchisors