A supermarket assigns shelf space on the basis of sales volume.For example,a brand with twice the sales volume will be assigned twice the shelf facings of the slower-selling brand.This retailer determines space needs by ________.
A) the sales-productivity ratio
B) the model stock approach
C) market segment product groupings
D) the law of diminishing returns

Question

Quizplus · Accepted Answer

The sales-productivity ratio is used to allocate shelf space based on the sales volume of products, ensuring that higher-selling products receive more space.

A Supermarket Assigns Shelf Space on the Basis of Sales