A small appliance retailer has in-store cooking demonstrations,offers free samples,and lets consumers try out selected new appliances in an environment that resembles a small kitchen.This retailer ________.

Question

Quizplus · Accepted Answer

The retailer's approach of offering in-store cooking demonstrations, free samples, and letting consumers try out selected new appliances in a small kitchen-like environment is an example of experiential merchandising. This approach creates an experience for consumers and allows them to interact with the products before making a purchase.

A Small Appliance Retailer Has In-Store Cooking Demonstrations,offers Free Samples,and