A local computer retailer desires to reach a targeted audience consisting of past customers.The retailer is offering "computer tune-ups" consisting of removal of duplicate files,virus scanning and removal,and performing diagnostic work on the system's major hardware components.Which medium is most appropriate in reducing waste?

Question

Quizplus · Accepted Answer

Direct mail allows the computer retailer to target past customers directly and reduce waste by not sending the offer to those who are not in the targeted audience. It also allows for a more personalized message and the ability to track response rates. The other options (shopper, radio, daily newspaper) may reach a broader audience but also have a higher level of waste as the offer may not be relevant to everyone who sees/hears it.

A Local Computer Retailer Desires to Reach a Targeted Audience