A retailer is concerned about how well integrated his or her overall strategy is coordinated.While customer service is excellent and merchandise within the store is distinctive,parking adequacy is poor and merchandise selection is narrow.What type of retail audit should the retailer pursue?
A) nondisguised retail audit
B) disguised retail audit
C) vertical retail audit
D) horizontal retail audit

Question

Quizplus · Accepted Answer

A horizontal retail audit assesses the overall alignment and coordination of the retailer's strategies across different areas, such as marketing, merchandising, and operations. In this case, the retailer is concerned about the integration of strategies related to customer service, merchandise, and parking, so a horizontal retail audit would be the most appropriate type of audit to pursue.

A Retailer Is Concerned About How Well Integrated His or Her