The company's plan for how it will balance its internal strengths and weaknesses with external opportunities and threats to maintain a competitive advantage is known as

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The company's plan for balancing its internal strengths and weaknesses with external opportunities and threats is known as a strategy. The other options - company objectives, environmental scanning, policies and procedures, and SWOT - are all important components of developing a strategy, but none of them alone encompass the entire plan for maintaining a competitive advantage.

The Company's Plan for How It Will Balance Its Internal