Winchester Rugs operates a website called www.buyrugsdirect.com,so Winchester Rugs is most likely implementing a strategy of ________.
A) consolidation
B) geographic expansion
C) vertical integration
D) concentration

Question

Quizplus · Accepted Answer

A vertical integration strategy means that a firm expands by producing its own raw materials or in the case of Winchester Rugs, selling its products directly instead of using a retailer. Consolidation involves reducing the size of a firm, while geographic expansion involves taking a business overseas. In a concentration (single-business) strategy, the company offers one product or product line, usually in one market.

Winchester Rugs Operates a Website Called Www