Walmart competes on price,while Target competes on style.Walmart follows a competitive strategy based on ________,while Target follows a strategy based on ________.
A) cost leadership; differentiation
B) focusing; cost leadership
C) geographic location; focusing
D) differentiation; niche leadership

Question

Quizplus · Accepted Answer

Cost leadership means the enterprise aims to become the low-cost leader in an industry, which is Walmart's strategy. Although Target also sells low-priced products, the firm aims to be unique by stressing the style of its products and stores, which is a characteristic of a differentiation strategy.

Walmart Competes on Price,while Target Competes on Style