The incentive-salience model accounts for why addicted users may want a drug more while liking a drug less.

Question

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The incentive-salience model suggests that with repeated drug use, the brain's reward system becomes sensitized to drug-related cues, resulting in increased motivation or incentive to seek out the drug. This can occur even if the user no longer experiences the same pleasure or liking from the drug as they did in the past. Therefore, the model accounts for why addicted users may want a drug more while liking it less.

The Incentive-Salience Model Accounts for Why Addicted Users May Want