A company that states a strategy of low cost leadership and a differentiation on customer service simultaneously is most likely to achieve a strong competitive advantage.

Question

Quizplus · Accepted Answer

Pursuing both a low-cost leadership strategy and a differentiation strategy simultaneously can lead to a lack of focus, potentially diluting the company's competitive advantage as it may not be able to excel in either area. This is often referred to as being "stuck in the middle" in strategic management literature.

A Company That States a Strategy of Low Cost Leadership