Which of the following is an example of a strategic sales and marketing process?
A) evaluating promotional discounts
B) awarding a refund
C) managing inventory
D) launching a new product

Question

Quizplus · Accepted Answer

Launching a new product involves the development of a marketing strategy, identifying target customers, determining pricing and promotion tactics, and conducting market research. This requires a strategic sales and marketing process. Evaluating promotional discounts, awarding a refund, and managing inventory are all important aspects of sales and marketing, but they are not necessarily strategic processes.

Which of the Following Is an Example of a Strategic