Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.

Name: Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.
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Quizplus · Accepted Answer

Crowdsourcing refers to obtaining information or input from a large group of people, whereas establishing listening platforms to track mentions of products and brands is referred to as social media monitoring or social listening.

Establishing Listening Platforms to Track Mentions of Products and Brands