Crawford-Delta Inc.,manufacturers of camera lenses,are promoting their new high definition lens series through blogs and articles of professional photographers.This creates a buzz among amateur photographers leading to a high demand for the product.In this case,the promotional process utilized by the organization reflects a ________.

Question

Quizplus · Accepted Answer

The promotional process utilized by Crawford-Delta Inc. reflects a network effect. The promotion of the new high definition lens series through professional photographers creates a buzz among amateur photographers and leads to a high demand for the product. Thus, the network effect is evident as the value of the product increases with the number of users or customers.