A father sings a catch phrase from a classic television commercial to his children as he pours milk over the cereal in their bowls.Now that his children are grown and started families,they sing the same catch phrase to his grandchildren when they pour milk over the cereal in the grandchildren's bowls.In this scenario,the catch phrase is an example of a
A)secondary reinforce.
B)negatively reinforced behavior.
C)meme.
D)vicarious punishment.

Question

Quizplus · Accepted Answer

A meme is a cultural item, such as a catchphrase or behavior, that is passed from one individual to another via imitation or copying. In this scenario, the catchphrase is repeated through multiple generations, demonstrating how memes can be transmitted within families and across time. Options A and B are not applicable in this scenario, as a secondary reinforcement refers to a stimulus that reinforcing because it is associated with a primary reinforcer, and negatively reinforced behavior involves removing an aversive stimulus to increase a behavior. Option D is not applicable, as vicarious punishment involves observing another person's behavior being punished and subsequently avoiding that behavior.

A Father Sings a Catch Phrase from a Classic Television