The elaboration likelihood model predicts responses to persuasive messages by distinguishing between ____.

Question

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The elaboration likelihood model proposes that there are two routes to persuasion: the central route and the peripheral route. The central route involves detailed and systematic processing of a persuasive message, while the peripheral route relies on superficial cues or peripheral aspects of the message, such as the source's attractiveness or credibility. The model predicts that responses to persuasive messages will be different depending on which route is used.

The Elaboration Likelihood Model Predicts Responses to Persuasive Messages by Distinguishing