Which of the following statements is true of using the peripheral route of persuasion?

Question

Quizplus · Accepted Answer

Using the peripheral route of persuasion allows us to use heuristics, which are mental shortcuts or rules of thumb used to make quick judgments or decisions without carefully thinking through all the information. This can result in attitudes that are less predictive of behavior and less enduring than when using the central route of persuasion, which involves careful thought and consideration of arguments.

Which of the Following Statements Is True of Using the Peripheral