The mass media affect public opinion through priming and framing.

Question

Quizplus · Accepted Answer

Priming is a process by which the media can influence the salience of certain attitudes, issues, or candidates in the minds of the public, affecting their opinions. Framing refers to how media coverage can shape the way people understand and interpret events, potentially influencing their attitudes or beliefs. Therefore, the mass media can have a significant impact on public opinion through these mechanisms.

The Mass Media Affect Public Opinion Through Priming and Framing