The two primary pathways through which media coverage shapes what people think are

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Priming and framing are the two primary pathways through which media coverage shapes what people think. Priming refers to the idea that media coverage can influence the criteria that people use when making judgments or evaluations of people, events, or issues. Framing, on the other hand, refers to the way in which media coverage can shape how people understand and interpret a particular issue or event. Together, these two pathways can have a powerful effect on public opinion and the way that people think about the world around them.

The Two Primary Pathways Through Which Media Coverage Shapes What