In 2008 and 2016, Barack Obama and Hillary Clinton became the first African American and female (respectively) presidential candidates nominated by a major party. In both cases, these distinctive traits attracted some voters while making others less likely to support these Democratic candidates.

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Both Obama and Clinton's identity as African American and female, respectively, were significant factors in their campaigns and attracted some voters while making others less likely to support them.

In 2008 and 2016, Barack Obama and Hillary Clinton Became