An attempt by a group to influence the policy process through persuasion of government officials is known as

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Lobbying is the act of attempting to influence decisions made by government officials. This is done through various means such as providing information, making arguments, and offering incentives. The goal of lobbying is to persuade policymakers to support a particular policy or issue. Whipping refers to maintaining party discipline in legislative votes, media management involves controlling the public image of an organization or public figure, and going public refers to using the media to generate public support for an issue or policy.

An Attempt by a Group to Influence the Policy Process