A strategy that launches a media campaign to build popular support is called

Question

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Going public is a strategy that involves launching a media campaign to build popular support for a particular policy or agenda. This can include using social media, television ads, or public rallies to raise awareness and generate public pressure on policymakers or decision-makers. The goal of going public is to make it more difficult for policymakers to ignore the views or demands of the public, and to encourage them to take action that aligns with public sentiment. Network advocacy, direct group representation, and lobbying are other strategies that may be used in conjunction with or instead of going public, but they do not involve the same level of public outreach and mobilization.

A Strategy That Launches a Media Campaign to Build Popular